Search Engine Marketing

Search Engine Marketing is used to describe promoting yourself to searching visitors using a paid submission.

The most popular is Google’s Adwords. Here you specify keywords and phrases you want to target, how much your willing to pay, and what area you want to target. Then, based on your price point, google will show your ad to targeted visitors. When a visitor clicks the ad to go to your site, google will charge you the per-click-fee.

SEM is a complement to SEO. Many times it make take a while to get listing in the organic search results, but you want to start getting customers immediately. Here we will help you create a SEM campaign to drive customers to your site until your site begins to show up naturally. Then we can remove the paid ad.

Additional ads that may be used are display or banner ads on various sites. Some examples include the advertisements on weather.com, Yahoo!’s webmail, or social sites like Facebook.

SEM isn't for the faint of heart. Successfully creating and monitoring ad campaigns takes times and experience. When we develop your Internet Marketing Plan, we've already done a majority of the research into your keyword and phrases, as well as what areas your targeting. This takes the burden off your shoulders and frees up your time to manage your business.